How to Cut Shopping Cart Abandonment in Half
It has to be one of the most frustrating trends in e-commerce. Your prospective customer has selected items, gone to the shopping cart, and for some reason BOOM. They’re gone, and your shopping cart is left abandoned; the promising sale is lost. The statistics paint a pretty harrowing picture. If Edward Munsch’s guy on a bridge were in e-commerce, we’d know exactly what he was screaming about! Baymard.com calculates an average abandonment rate of 68.07%. Yup, that’s over two-thirds of every potential customer, a cost to the industry estimated in 2014 to be over three trillion dollars. Three trillion! View more…